Rob Manfred was elected baseball's 10th commissioner Thursday http://www.hockeycanadashop.com/Jay-Bouwmeester-Jersey/ ,
winning a three-man competition to succeed Bud Selig.
Manfred, 55, who has worked for Major League Baseball in roles with
ever-increasing authority since 1998, will take over from Selig, 80, on Jan. 25.
Manfred beat out Boston Red Sox chairman Tom Werner in the first contested
vote for a new commissioner in 46 years. The third candidate, MLB executive vice
president of business Tim Brosnan, dropped out just before the start of
"I am tremendously honored by the confidence that the owners showed in me
today," Manfred said. "I have very big shoes to fill."
Selig has led baseball since September 1992, first as chairman of the sport's
executive council following Fay Vincent's forced resignation, then as
commissioner since July 1998.
? Have you heard about the ultimate short-cut to success?
short-cut? That's right.
Many are led to believe that this is the holy
grail of marketing online.
But, if this is your idea of a perfect
internet marketing strategy, think again.
Here's how it works...
It's easy. Create a crappy product and contact every 'sap' who has an
opt-in list of 40,000 subscribers or a website that gets a few hundred hits a
day. Then ask them all to promote your stuff.
Works like a charm,
If you've ever been on the other end of the inbox, you know
how annoying this can be.
Some person who sends you 12 emails out of the
blue, asking (begging) you to endorse hisher product.
example http://www.hockeycanadashop.com/Jamie-Benn-Jersey/ ,
I recently received a similar email from someone asking me to promote an MLM
product to my subscribers and customers.
First off, the email was
clearly a cut-and-paste job. It might have started with "Dear Jason", but the
rest was a boiler plate email.
A big no-no when trying to get someone's
attention and win them over.
And what about the product?
I know, the product might have been white hot. But, MLM is the furthest thing
from my subscribers minds. Not all of them, but I'll bet at least 90% of them.
The problem here?
One word: targeting
My subscribers and
customers are not the ideal target market for this particular product. If I
start promoting MLM, I might as well squeeze in a "how to pick a winning stock"
mailing as well.
Unfortunately, you will also see this "spray-and-pray"
internet marketing strategy in other areas.
Let me give you an example.
Have you ever received an article on a topic that was no where near what
you (or your subscriberscustomers) are interest in?
Or, have you ever
been asked to review a product that was about "snake breeding" or something way
off in left field?
Have you ever received an email asking you to buy a
drug that you have absolutely no use for?
The same rule applies:
My advise? To really nail down your internet marketing
strategy and hit the pavement running, here's a shortlist of things to consider.
>>> Hand Pick Your Partners Wisely
Notice I said "hand
pick". Choose a few partners that you feel would be ideal candidates. Learn a
bit about them and their business BEFORE you contact them.
When you finally decide to contact a potential partner,
personalize your contact with them. Add a comment about how you like their
website or ezine. Maybe you are a customer who enjoyed their product.
sincere and it will shine through.
>>> Think W.T.G.T.D.W.M.?
People are busy, overloaded, overworked. When you send out an email
looking for people to publish your article, review your new ebook, or promote
your product, you need to think W.T.G.T.D.W.M.?
W.T.G.T.D.W.M. = What's
This Got To Do With Me?
Once again, if you are targeting the right
partners and choosing them wisely http://www.hockeycanadashop.com/Jake-Muzzin-Jersey/ ,
this question should be self-answered by the person who are contacting.
"Hi Andy. I am contacting you today because you are
among the top snake breeders in America."
If your article, product,
joint venture is related to snake breeding, you are half way to the finish line
>>> The 8020 Rule Is A Lie
Ever heard of this
rule? 20% of people produce 80% of the results? Online, this is more like the
973 rule. If you are looking for joint venture partners online, 97% of people
will do nothing to help you. Sure, they might seem interested at first. But,
when it comes time to "play ball", they will suddenly drop off the earth.
Your goal? Stop wasting time marketing to "everyone". Find the 3% who
will work with you to accomplish your goals and make things happen.
If you are focusing on a highly targeted market, this will happen much easier.
>>> Know When To Back Off
So, you've sent two emails
with no reply. Is it time to call it quits? Not always. Some people are
genuinely on information overload and won't get back to you for several days (if
not a week). Why not pick up the phone, make one last attempt and contact them
by phone? If they fail to return your email or voicemail, perhaps it's time to
move on (see 973 rule above).
Remember, the name of the game is
targeting. When putting together your internet marketing strategy, pick your
partners wisely -- aim to find that golden 3% as quickly as possible.
Take your time and get this part right from day one. It makes all the
difference in the world when you are sending people something that is of real
interest to them.
If it appea.